Make smarter bets on what to build next

We help teams discover real customer needs and validate ideas early - so investments are aligned with what actually matters.

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Services we provide

Helping you uncover what matters and build from it.

Discovery

Dig deep. Discover what drives decisions.

We help you step into your customers’ lives - what they value, struggle with, and hope for. Through deep, qualitative research, we uncover insights that ground your strategy in real human needs.

Validation

You don’t have to guess

We guide you in pressure-testing your ideas with the people who matter most -your customers - so you can make confident decisions rooted in real-world feedback.

Design

Shape ideas people actually want

We work with you to co-create concepts, messages, and experiences that truly connect. Everything is built around what we’ve heard, seen, and learned from the people you’re designing for.

Experimentation

Try it. Tweak it. Make it real.

Our team helps you bring ideas to life in low-risk, high-learning ways—pilots, prototypes, and rollouts that reveal what works (and why) before you go big.

Chris Lowell

Partner, InnSure

"Their deep empathy extracted nuances and insights that we would not have been able to gather on our own. The team's storytelling ability allowed our executives to feel as if they had done the work themselves, truly “getting” the power of customer-centricity. I look forward to working with them again."

Camryn Santos

Strategy

"The Stepwise team was incredibly insightful when it came to framing ideas based on customer empathy. They facilitated workshops that encouraged us to incorporate the customer perspective into our path forward."

David Lanphear

Innovation

"We feel extremely comfortable engaging Stepwise. They perfectly fit into our team dynamic and produce excellent work, even leaving us learning from a new framework or two. This isn’t the first time we’ve engaged Stepwise and it certainly won’t be the last."