Make ideas that matter


We help insurance carriers discover and design new digital products to drive retention & diversify revenue streams

Discover opportunity areas
Define a solution
Design its interaction with the world

Customer Ethnography
Analogous Research
Signals & Futures Scanning
Market Gap Analysis
Opportunity Mapping

Value Proposition Design
Customer Validation
Venture Model
Product Strategy
Business Strategy Alignment

MVP Definition
Prioritized Feature Backlog & Stories
Product Roadmap
Effort Sizing
Digital Prototype

Tasked with getting a new offering off the ground?

You've been tasked with developing new ideas, but don't have the in-house talent or capacity to deliver them
New product work is new to you. You don't know what you don't know - and it's costing your team time and money
You're struggling to bring structure to what can be an overwhelming process
Our new product discovery process ensures you arrive at the intersection of purpose and profit - fast and without frustration


We'll guide you through the first step, last step, and every step in between, ensuring your team can champion the research and product design successfully.


We help you launch-in market experiments and digital MVPs faster than internal resources and a fraction of the cost of traditional agencies.


We help you get to investment, build, and launch as your partner. We help you with winning ideas from incubation to implementation.

How we can help:

By-Your-Side Training

We'll train your team on the process, methods, and mindsets we use to get discover, define, and design new products and coach you along the way.

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Done-for-You Consulting

Our team will dive right in and catalyze your innovation efforts, as we leverage our own process to help you make new ideas happen.

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Trusted innovation partner to:

"Stepwise has a broad skillset that brought forth tangible and actionable concepts for us to build and launch. They are a fantastic mix of ethnographic research, test and learn entrepreneur, and corporate shepherd – I look forward to working with them again."

Chris Lowell
VP, Innovation
The Hartford Insurance

"We engaged with Stepwise to help  as we were writing our strategic narrative of disrupting a conservative market. The frameworks, structure, feedback and thought partnership, were all extremely instrumental in accelerating our conviction toward our goal."

Nir Rikovitch
Director of Product
Blue River / John Deere

“We brought Stepwise to help kickstart our product exploration and quickly generate hypotheses to test. The workshop series helped our team focus, gain early momentum, and practice design thinking methodologies. We felt energized and confident in our next steps!”

Ayal Prizant
Director of Product

Getting Started Is Simple

1. Schedule a Call

We'll use this time to identify your vision and discuss how we can best support your unique goals and objectives.

2. Develop Custom Plan

We'll work with your team to assess current state and customize our proprietary process to meet your unique business needs.

3. Make Ideas That Matter Happen

Deliver impact for you internal and external customers faster and with more confidence.

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