We are a team of researchers and designers that partner with insurance carriers to understand the true motivations and priorities of the people they serve. We believe that human empathy and real world conversations lead to better outcomes for businesses and the people they serve.
Gain an understanding of your customers as people, not just policyholders
Quickly identify the opportunities worth pursuing and what to deprioritize
Gain traction internally, win funding and get your projects to market
We helped the world's largest reinsurer take a nascent hypothesis around a platform and validated it with customers.
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We explored the future of benefits offerings & distributions for the freelance economy.
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We helped a carrier discover and design new revenue streams in the dental health space.
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Learn what Gen Z cares about when it comes to life, work and benefits, and uncover product, distribution, and marketing opportunities insurers can take advantage of.
Reach out to start the conversation about how we can help you make impact