Who We Are

We're a team of researchers and designers who have firsthand experience in the insurance industry. We’ve been in your shoes and understand the challenges of balancing "possibility" and "profitability" when it comes to implementing new ideas in the corporate world. Stepwise Innovation was born out of our belief that there's a better way to bring these ideas to life. We're dedicated partners to our clients and are fully committed to helping you succeed every step of the way.


We're here to help our clients make a real difference fast, both within their company and for their customers.

"Businesses thrive by being genuinely human-centric.

I started Stepwise because I believe in the power of empathy-led design. People and profitability are not mutually exclusive, and real opportunities are found when we try to understand our customers deeply."

Luke Fraser

CEO, Stepwise Innovation

What Makes Us Different

We know insurance

We only work in insurance - we understand the unique needs of the  space.

We're open, transparent, & nimble

We aim to be a transparent, flexible extension of your team. We don't rely on magic or mystery.

We design for internal & external customers

We know theonly way you can help external customers is by winning over your internal ones.

Let’s Get Started, Together

Reach out to start the conversation about how we can help you make impact