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All the latest insights, advice, and tips for corporate innovators

Methods
Create Innovation Focus Using the HEATS Framework

Let's explore how these components—Hunches, Empathy, Analogs, Trends, and Signals—can be intricately woven together to form robust innovation theses.

Luke Fraser
·
April 18, 2024
Research
Embedded Insurance: 5 Strategy Questions You're Not Asking But Should Be

The blog outlines key design questions essential for crafting successful embedded insurance strategies, focusing on customer insight, tailored products, and the human element. It emphasizes the need to seamlessly integrate insurance into customer experiences, underlining the importance of human-centric design in revolutionizing insurance distribution.

Luke Fraser
·
April 6, 2024
Methods
An Align Phase: Easy Steps to Avoid Millions of Wasted Innovation Dollars

So much wasted innovation spend can be prevented by focusing on a simple set of Alignment activities with your team prior to jumping into early discovery work.

Luke Fraser
·
November 24, 2022
The Stepwise Approach

We leverage a new product discovery and design process that helps you achieve structure, speed, and success.

Luke Fraser
·
January 18, 2023
Methods
3 Must-Have Roadmaps for Your New Product

When pulling together a roadmap, first ask yourself: Why do I need a roadmap and what job am I hiring a roadmap to achieve? Your answer might be “it depends”. This is a totally normal ..

Luke Fraser
·
November 9, 2022
Research
How To Conduct Effective Interviews For Product Discovery

If you're building a new product or service, it's critical to understand the needs and emotions of your target customers. In-depth interviews are one of the most effective methods for gaining inspiration..

Luke Fraser
·
November 9, 2022
Leadership
Why Corporate Innovation Starts at the Top

Too often, new product initiatives fizzle and fail not because of a flawed research framework or outdated design tools, but rather from an organization that isn't invested in the work itself..

Luke Fraser
·
November 9, 2022
Vision Setting
A Founding Vision: How to Communicate & Act On

All new ventures are based on visions — visions that the world can, and will, behave differently than it does today; that a new product or a new service will change how we interact with the environment ..

Luke Fraser
·
November 9, 2022
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