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All the latest insights, advice, and tips for corporate innovators

Methods
An Align Phase: Easy Steps to Avoid Millions of Wasted Innovation Dollars

So much wasted innovation spend can be prevented by focusing on a simple set of Alignment activities with your team prior to jumping into early discovery work.

Luke Fraser
·
November 9, 2022
The Stepwise Approach

We leverage a new product discovery and design process that helps you achieve structure, speed, and success.

Luke Fraser
·
November 9, 2022
Methods
3 Must-Have Roadmaps for Your New Product

When pulling together a roadmap, first ask yourself: Why do I need a roadmap and what job am I hiring a roadmap to achieve? Your answer might be “it depends”. This is a totally normal ..

Luke Fraser
·
November 9, 2022
Research
How To Conduct Effective Interviews For Product Discovery

If you're building a new product or service, it's critical to understand the needs and emotions of your target customers. In-depth interviews are one of the most effective methods for gaining inspiration..

Luke Fraser
·
November 9, 2022
Leadership
Why Corporate Innovation Starts at the Top

Too often, new product initiatives fizzle and fail not because of a flawed research framework or outdated design tools, but rather from an organization that isn't invested in the work itself..

Luke Fraser
·
November 9, 2022
Vision Setting
A Founding Vision: How to Communicate & Act On

All new ventures are based on visions — visions that the world can, and will, behave differently than it does today; that a new product or a new service will change how we interact with the environment ..

Luke Fraser
·
November 9, 2022
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