Luke Fraser
CEO

Research
The Anatomy of Behavior Change: Why People Invest in Change and Stick with It

We recently partnered with companies to understand how to effectively create behavioral change - particularly in the health and wellness space. Read our team's current findings on those complex factors.

Luke Fraser
·
May 1, 2024
Methods
Create Innovation Focus Using the HEATS Framework

Let's explore how these components—Hunches, Empathy, Analogs, Trends, and Signals—can be intricately woven together to form robust innovation theses.

Luke Fraser
·
May 1, 2024
Research
Embedded Insurance: 5 Strategy Questions You're Not Asking But Should Be

The blog outlines key design questions essential for crafting successful embedded insurance strategies, focusing on customer insight, tailored products, and the human element. It emphasizes the need to seamlessly integrate insurance into customer experiences, underlining the importance of human-centric design in revolutionizing insurance distribution.

Luke Fraser
·
May 1, 2024
Methods
An Align Phase: Easy Steps to Avoid Millions of Wasted Innovation Dollars

So much wasted innovation spend can be prevented by focusing on a simple set of Alignment activities with your team prior to jumping into early discovery work.

Luke Fraser
·
May 1, 2024
The Stepwise Approach

We leverage a new product discovery and design process that helps you achieve structure, speed, and success.

Luke Fraser
·
May 1, 2024
Meet Stepwise Innovation!

We've rebranded. Learn more about the rebrand and our why.

Luke Fraser
·
May 1, 2024
Methods
3 Must-Have Roadmaps for Your New Product

When pulling together a roadmap, first ask yourself: Why do I need a roadmap and what job am I hiring a roadmap to achieve? Your answer might be “it depends”. This is a totally normal ..

Luke Fraser
·
May 1, 2024
Methods
6 Ways to Create Focus Fast & Get Stuff Done For Corporate Innovation Teams

We have helped countless innovation teams create focus fast, and we want to help you do the same. Here are six steps you can take to stop wasting time and money, and achieve your goals more quickly..

Luke Fraser
·
May 1, 2024
Research
How To Conduct Effective Interviews For Product Discovery

If you're building a new product or service, it's critical to understand the needs and emotions of your target customers. In-depth interviews are one of the most effective methods for gaining inspiration..

Luke Fraser
·
May 1, 2024
Leadership
Why Corporate Innovation Starts at the Top

Too often, new product initiatives fizzle and fail not because of a flawed research framework or outdated design tools, but rather from an organization that isn't invested in the work itself..

Luke Fraser
·
May 1, 2024
Vision Setting
A Founding Vision: How to Communicate & Act On

All new ventures are based on visions — visions that the world can, and will, behave differently than it does today; that a new product or a new service will change how we interact with the environment ..

Luke Fraser
·
May 1, 2024

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